'Underrated' UK theme park and zoo where visitors spend just £2.99 an hour (2025)

The UK’s best value tourist attraction has been named, just in time for the Easter holidays.

If you’re making plans for the school break, Flamingo Land could be a great family day out – and it won’t break the bank.

The lesser-known theme parkis set in 365 acres of countryside in Malton, north Yorkshire, and guests say they spend just £2.99 per hour during their visit.

Originally a zoo – with some of the first animals to move in being, you guessed it, flamingos – the park has evolved since it opened in 1959, and now has 52 rollercoasters, a swimming pool and a holiday village guests can stay at.

Flamingo Land topped the list by Premier Inn, which analysed admission prices, as well as average time spent, at the UK’s leading attractions to reveal the place where you get most bang for your buck.

Admission to Flamingo Land is just £17.95, which includes access to the zoo, theme park and wider resort, meaning if you spend six hours there, it costs just £2.99 an hour.

And kids and grown-ups alike will find plenty to do. Thrill seekers can take on Sik, a rollercoaster featuring ten inversions, that reportedly cost £18 million to build. Or, there’s Mumbo Jumbo, which boasts a steep vertical drop.

Younger visitors can try out Helitoys, a helicopter ride, or head to Mischief Mansion a not-so-scary haunted house. The on-site zoo is also home to a diverse range of animals, as well as the flamingos, there’s an array of creatures, from reindeer and wallabies to exotic birds.

And guests certainly seem to enjoy their trips to the park. ‘Never had a bad day,’ wrote Ben on TripAdvisor, a visitor and the theme park enthusiast behind TikTok page, Ride Comparisons.

‘A good day out,’ wrote another reviewer. ‘Something for everybody here.’

Meanwhile on TikTok, creators say the park is ‘underrated’ and they ‘can’t believe’ how good it is.

Premier Inn said: ‘This beloved theme park, zoo, and resort has an action-packed average visit time of eight hours, giving families plenty of time to explore.

‘From exhilarating roller coasters to up-close animal encounters, there’s no shortage of excitement, making every penny well spent.’

Elsewhere on the list, Warwick Castle came in second, where the entrance fee of £22 works out at just £3.67 per hour based on the average time spent there.

Drayton Manor came in third, with the Staffordshire-based theme park charging £24.90 for entry — equating to £4.15 per hour for an average visit of six hours.

Alton Towers in Staffordshire, Thorpe Park in Surrey, Legoland in Windsor, and Chessington World of Adventures all tied for fourth place. Each has an entrance fee of £29, which equates to £4.83 per hour.

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